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RESEARCH SERVICES

CUSTOMER SATISFACTION SURVEYS

Process of discovering whether or not a company's customers are happy or satisfied with the products or services received from the company.

BASELINE SURVEYS

A baseline study is a study that is done at the beginning of a project to establish the current status of a population before a project is rolled out.

TRACKER STUDIES

A tracking study analyses the changing views of a single group of consumers, making it an effective tool for market research. Tracking studies allow business owners to measure brand awareness, monitor customer satisfaction, study consumer sentiment concerning a new product or service, or analyse the effectiveness of a particular marketing campaign.

CONCEPT AND PRODUCT TESTING

Concept testing generally involves creating concept boards, which explain the new product to consumers, giving them enough information so that they can have a meaningful reaction when asked if they will or will not buy it.

MYSTERY SHOPPING

Mystery Shopping involves a fieldworker visit to retail stores, posing as a casual shopper to collect information about the stores' display, prices, and quality of their sales staff.

MONITORING AND EVALUATION

Monitoring is the systematic and routine collection of data during project implementation for the purpose of establishing whether an intervention is moving towards the set objectives or project goals. In this case, data is collected throughout the life cycle of the project. The data collection tools are usually embedded into the project activities in order to ensure that the process is seamless.

Physical Address

44 Berkswell Rd, Gresswold, Johannesburg, 2090

Postal Address

P.O Box 4379,
Rivonia, 2128